THE UNKNOWN IS

BECOMING TOO FAMILIAR

If you’re reading this, it’s time—to escape the mundane and do what’s never been done. It’s time to step into the dark. How can you get there? With a rum as dark as the abyss and a Beast feared throughout the world.

LEGEND HAS IT

A ship carrying spiced rum from the Caribbean was attacked by a monstrous Kraken. The Beast thrust upon the ship its massive limbs, plunging the vessel and the men on board into impenetrable darkness.

THE LONE SURVIVOR

All of the barrels of rum were destroyed except one, which was badly stained by the squid’s black ink. It was dubbed “The Kraken Rum.” It is now known as a liquid of unparalleled darkness.

THE UNKNOWN IS

BECOMING TOO FAMILIAR

If you’re reading this, it’s time—to escape the mundane and do what’s never been done. It’s time to step into the dark. How can you get there? With a rum as dark as the abyss and a Beast feared throughout the world.

LEGEND HAS IT

A ship carrying spiced rum from the Caribbean was attacked by a monstrous Kraken. The Beast thrust upon the ship its massive limbs, plunging the vessel and the men on board into impenetrable darkness.

THE LONE SURVIVOR

All of the barrels of rum were destroyed except one, which was badly stained by the squid’s black ink. It was dubbed “The Kraken Rum.” It is now known as a liquid of unparalleled darkness.

RARE FOOTAGE OF THE KRAKEN

RARE FOOTAGE OF THE KRAKEN

DON'T BOTHER CLICKING HERE

For

centuries

The Kraken was thought to dwell in the blackest depths of the sea, surfacing only to devour entire ships whole. The looming threat of its presence enough to keep sailors in a constant state of fear.

...until now.

STEP INTO THE DARK

THE KRAKEN

HAS EMERGED

It wanders the shadows, seeking out those who are friends with the unfamiliar. It knows your greatest fears and deepest desires. And when you least expect it, the Kraken invites you to step into the dark.

SIN IS

SACRED AGAIN

Everything you thought you knew is gone. Wrong is sometimes right. Sinister is sweet. The Kraken does what it wants, conformity be damned. Here in the darkness is where we thrive.

DON'T BOTHER CLICKING HERE

THE KULT OF

THE KRAKEN

For the antiheroes, the mavericks, the instigators, the daredevils, and the explorers— the darkness is calling to you.

LEAGUE OF

DARKNESS

TASTE THE DARKNESS

May drinking be the only thing you do responsibly.

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The Kraken® and other trademarks listed under Products are owned in the United States by Proximo Spirits © 2021. All rights reserved © 2021 The Kraken® Black Spiced Rum. Imported by Proximo Spirits, Jersey City, NJ. 47% alc/vol (94 proof). Like the deepest sea, The Kraken® should be treated with great respect and responsibility, so please drink responsibly.